China Campus Network
China Campus Network (CCN) is a consortium of 38 leading higher education institutions in China, including Zhejiang University, Shanghai University of Politics and Law, Capital University of Economics and Business.
CCN Russia helps Russian applicants to pass selection and enrollment for pre-university training in China, with subsequent entry into Chinese universities.
In addition, China Campus trains high school students in the profile class and teaches Chinese at its own Language School, so that students can live and work in the homeland of such global giants as AliExpress, Huawei, Xiaomi, Lenovo, Tencent.
1. CCN main website
Our work with China Campus started by creating a landing page for CCN.
At that time, the client already had its own site, but it stopped handling the new tasks that were required. The project needed to be scaled up, and we helped him with that.
We started to develop the site by stages. First we prepared a section with training programs, then we made the main section, a section with universities, and finished with articles and technical pages.
Check out the China Campus Network website.
During our work with CCN, we did:
- A universal design of complex content pages.
- A form builder and a single form control center.
- Different variations of landing pages for A/B tests.
- The Quiz Maker.
2. Quiz Maker
CCN actively works with schoolchildren and their parents in social networks, looking for formats for user involvement, experimenting with segmentation.
The client has an understanding of the basic scoring of clients and complex mechanics of distribution on sales funnels. Based on the collected data, CCN developes personal recommendations for the training program. The data are collected gradually from different sources: form on the website, manager survey, website counters, advertising campaigns.
We needed a tool to ask formal questions and define a profile of a potential student in another form. We decided to do something more cheerful. We mixed formal questions and quiz, added the mechanics of the quiz and the score system.
- Classic question types - with one / few correct versions.
- We added points to the questions.
- Deployed the system within Wordpress: with a separate database of questions and tests. It is possible to collect an arbitrary number of tests and place them on different seating areas.
3. Working with the application form
When working on CCN projects, we focus on programming, which in turn allows the client to work with sites as automated as possible. We developed our own form, which is designed to meet the needs of the client for different types of products. Now we have already made more than 30 types of forms.
Each form has its own processing and distribution logic in AMO between managers and funnels.
4. The e-commerce course
In addition to the main website, we made some more promotional pages and landings for China Campus Network.
One of them is a course on the program from Alibaba GET Network for managers, entrepreneurs and all those who want to learn the direction of e-commerce.
The course is aimed at developing Hard and Soft Skills in e-commerce and includes a practical module on SWOT analysis, budgeting, pitch sessions, etc.
See the course website: https://eplatform.online/.
5. CCN 2019 City Olympiad
The CCN Olympiad was held online and was intended for 9th grade students. The main prize is a grant for 2 years of free training in specialized classes of China Campus Network with intensive study of Chinese.
The knowledge of Chinese was not required. The children had to pass a test that contained questions about the culture, economy and history of China.
The final stage was face-to-face and included a quiz game and a project presentation on a given CCN topic.
Here’s the website of the Olympiad: https://contest.chinacampus.ru/.
In addition to developing websites and landings, we helped the client to set up autofunnels and integrate amoCRM, so that lids were not lost in case of failures. We created a separate handler, with a unique logic of distribution of AMO requests and by the client's funnels.
We are still providing technical support to the company: we develop new features, quickly make landings for emerging products and everything that is necessary for successful operation of China Campus Network.