Rafinad (Reliable Agency of FINancial ADvertising) - a new affiliate network aimed at financial offers. The project is a part of a large structure with expertise in CPA.
About the project
We had been working on the project since its inception. When the logo was already made and we were preparing the interfaces for launch, it was time to start work on the landing page.
The time for the development of the site was limited, so we decided to collect it on Tilda.
The client provided us with a ready-made structure, copywriting and illustrations for the project. It is worth noting that the client chose very trendy illustrations with the image of three-dimensional plasticine men.
We collected the landing page in 3 days, including the animation and adaptive menu in the Zero Block.
The client's manager quickly accepted the landing, but the design did not pass the second level of approval because of excessive "trendiness" and even "stocks" of the selected characters. We had to return to the search of images for the page.
This time we decided to take a step towards abstractions, exchange charts, etc. We chose a variant with abstract line animation, which later became the basis of the main page design.
During the coordination of work it turned out that the release date of the main product has shifted, and the frontend of the site will lay on the client's specialists. Therefore, our task was to prepare the design in Figma for further transfer to front.
After agreeing on the home page, we started to design the pages for "Webmasters" and "Advertisers" - they are designed for two main types of users in CPA affiliate network.
In the course of the work our designers "invented" Rafinad anew - they created the element "round cube", which formed the basis of illustrations not only the site, but also the presentation. We developed engaging animations, which were successfully implemented by the client's specialists.
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