Smartway is an online service for booking business trips. It combines the corporate tools needed to plan and organize business trips. The service is part of the group of companies "1C", as well as a resident of "Skolkovo".
To develop the common landing page, without dividing into audiences, needs, etc.
About the project
Project Smartway is interesting in its essence. It is a digital service for companies to easily organize the movement of their employees and save money. Our task was to make the design of the landing page friendly, convenient and at the same time not frightening away serious customers.
Initially, we approached the task as a page creation for an aggregator or an airline. We got a good, strong design with an airplane wing and tickets.
But as it turned out, we didn't hit the target at all. The landing page should not have been about travel, but about convenient service for managers and accountants of companies.
In the second approach, designers made the page light, chose a pleasant font Raleway, minuscule numbers of which do not irritate at all. There are two basic colors left, but the gradients have disappeared.
All the style constants packed in a convenient UI KIT, in addition to standard descriptions of fonts, colors, etc., and also set out the principles of animation.
On the basis of the created main page and UI KIT we assembled an adaptation for mobile devices and handed over the materials to the client's developers.
The client liked the landing page so much that he made a corporate website based on it.